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Profile
Mr. Peroff is a veteran of the intellectual property field practicing in the areas of domestic and global trademark, trade dress, copyright, false advertising, unfair competition, rights of privacy and publicity, parody, media and Internet-related matters. He represents clients before the U.S. Patent & Trademark Office and Trademark Trial and Appeal Board, advising clients that range from multinational companies to not-for-profit organizations to entrepreneurs, spanning practically every field of commerce. Mr. Peroff is Co-Chair of the Firm’s Intellectual Property & Technology Practice Area. He is also a founding partner of Trademark & Patent Counselors of America, P.C. Prior to entering private practice, Mr. Peroff was an Examiner with the U.S. Patent & Trademark Office.
Areas of Practice
Representative Clients / Matters
- Large multinational companies, mid-size service and manufacturing industries, not-for-profit organizations, inventors and entrepreneurs in many areas of commerce
Publications / Speaking
- Frequent writer and lecturer on a myriad of intellectual property topics, nationally and internationally.
- Conditional 'Functionality': The New Standard for Evaluating Aesthetic Functionality Established by the Second Circuit in Wallace International Silversmiths, Inc. v. Godinger Silver Art Co., Fordham Entertainment, Media & Intellectual Property Law Forum, Spring, 1991
- The Charter of the French Language
- Korean Patent Law Association, Guest Lecturer
Admitted to Practice
- New York
- US Court of Appeals, Federal Circuit
- US Court of Appeals, 2nd Circuit
- US District Court, Southern District of New York
- US District Court, Eastern District of New York
- US Patent and Trademark Office
- Ohio
- District of Columbia
Education
- University of Cincinnati College of Law, J.D., 1973
- University of Cincinnati, B.A., 1969
Professional Affiliations
- American Intellectual Property Law Association
- American Bar Association, Patent, Trademark and Copyright Law Section
- New York State Bar Association
- Ohio State Bar Association
- Association of the Bar of the City of New York
- European Community Trademark Assocation (Foreign Member)
- Federal Bar Association
- Licensing Executives Society
- New York County Lawyers’ Association
- Institute of Trademark Agents U.K., (Foreign Member)
- International Federation of Industrial Property Attorneys, U.S.
- Pharmaceutical Trademark Group
- Swedish Patent and Trademark Association
- La Asociacion InterAmerican de la Propriedad Industrial
- International Trademark Association, Leadership Development Committee
Civic Activities
- Volunteer Lawyers for the Arts
Prior Experience
- K&L Gates LLP, Partner
- U.S. Patent & Trademark Office, Examiner
Languages
Office Location
Seven Times Square
New York, New York 10036
Office Phone: 212.784.5800
Office Fax: 212.784.5777
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